Portfolio – Freelance Copywriter Leeds – Advanced Writing Solutions

Copywriting portfolio

I’ve provided copywriting and marketing services to local clients in Leeds, across the UK and as far afield as Spain and Qatar. I am also lucky enough to work with multiple agencies who send me overflow work, bring me in to work on their more challenging projects or ask me to meet more specialist copy requirements. As a result of this, a lot of my work is ‘white-labelled’ and can’t be included in my portfolio – which is a shame, because I have some great video scripts and marketing projects that I can’t show off with!

I do try to keep my portfolio up-to-date, but as the saying goes, ‘the cobbler’s children go without shoes’. I’m a busy bee and finding time to work on my own marketing is often tricky; but it’s a nice problem to have.

So while you’ll find some examples of my copywriting here, this is by no means a comprehensive collection or even necessarily all that recent! However, I have literally thousands of items I can share with you, so if you’re after something specific or just some alternative bits and bobs to look at, just drop me a line.

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BetterMove

I was tasked with creating the brand voice for this business, with the added requirement of some humorous touches – website by Teabag Digital.
Prosperitas

Another project with Eleven Agency, the brief was to create a brochure that had a little more personality than the usual financial industry collateral.
Label Media

Having previously helped this Leeds based agency with other projects, I was delighted when they approached me to help with the content for their own website.
Kirsty Henshaw

I worked closely with Kirsty to develop site content in her preferred tone of voice, as well as producing copy for product packaging and editorials.
Kintaro

Ad campaign for the FMGC Kintaro range; I’ve also worked on editorials, web content and packaging copy for these tasty products.
RnB

I worked on this marketing brochure with Jenny at Eleven Agency – we’ve collaborated on lots of projects, but this was one of my favourites by far.
ercol/reCover

SEO project for famous furniture company ercol; editing existing content for their reCover site and creating new pages and navigation, leading to a big increase in rankings and traffic.
Eco-Link

I loved working on this project with a local start-up; the client was ultra enthusiastic, very hands-on and the content works perfectly with the brilliant design.
Cimlogic

An extensive web project for a highly technical industry, this content was the result of close collaboration with the client’s in-house experts.
Raywell Hall

Working with Sarah Bates Design, we created a promotional folder and 3 inserts for these luxury lodges, each aimed at a slightly different target audience.
Raywell Hall

Working with Sarah Bates Design, we created a promotional folder and 3 inserts for these luxury lodges, each aimed at a slightly different target audience.
Raywell Hall

Working with Sarah Bates Design, we created a promotional folder and 3 inserts for these luxury lodges, each aimed at a slightly different target audience.
lilHermit

The hermits asked me to bring some personality to their draft copy and optimise some of their main pages – here are the results!
Dibsa

I provided all of the content and SEO for the Dibsa website rebrand, working alongside Genius Division
RPII Flyer

Another fast turnaround project designed to promote the client’s services at a conference for head teachers, one of their main target audiences.
Play Inspection App Flyer

Working with the fantastic team at Earthstorm Media, this flyer was designed to help promote this great new Android app – my first of many projects for this client.
Cash & Cheque Express

SEO content for the new Cash & Cheque Express website – I also produce their case studies and we’re currently working on a new project too.
Invent Partners

I’ve been working with Invent Partners for years, so I was delighted to help them out with their copy when they refreshed their website.
Diesel Polishing

Fast phone-written favour while on holiday! My best practice SEO content has earned this site a number 1 ranking for its main keyword plus other great SERPs results.
The Barista

A ‘mixed bag’ project; I wrote some copy from scratch, edited some of the client’s own and optimised the whole site, achieving multiple 1st page results.
Kintaro

I worked with the lovely Alex at Five Talents on the Kintaro project – a great example of beautiful design and great copy working together.
Dobson Builders

Great design, an established domain and my awesome SEO content has brought this client incredible rankings in a saturated industry
OBAS

Well known business expert Norman Tenray approached me on referral from Kirsty Henshaw to edit the content for his new site
Beatles Hidden Gallery brochure

One of several pieces of marketing collateral that I developed for the Beatles Hidden Gallery project; this brochure was designed for the VIP exhibition launch at The Menier Gallery in
Elite Adventures

After developing their business plan, helping them to secure the funding they required, Elite re-approached me to provide engaging copy for this information booklet. Download the Elite Adventures PDF
Swithens Farm

Website content project for new farm shop and activity centre in Leeds – I really enjoyed being shown around before writing the copy!
Dibsa

I created this copy for their industry ad, announcing their forthcoming rebrand – bringing immediate enquiries and sales
The Retirement Centre

I worked closely with the MD on this project, combining his knowledge with my writing and editing skills – I also produced some blog posts too.
Guardian Wealth Management

One of seven different brochures for GWM; they requested a super-quick turnaround and with a very vague brief – a fantastic challenge!
Peninsula

I created new content for 4 test campaigns for Peninsula, each with a slightly different brief and approach.
Raspberry Gecko

By extending the content and optimising this client’s site, they are now consistently ranking high on page 1 of Google for various search terms
Online Governor

Copywriting services for a new piece of administration software for schools. I also provided B2B/B2C direct mail copywriting and developed the script and navigation for their instructional videos.
Bragagnini Associates

Award winning IFA Lea Bragagnini needed a leaflet to promote her services in a clear and concise way. we developed 10 Good reasons with the help of graphic designer Sarah
Bragagnini Associates Property

Another copywriting project for independent financial advisor Lea Bragagnini; this particular advert was for publication in the prestigious Bentley Owners magazine. Download the Bragagnini Associates Property PDF
dotAdmin

Copywriting for a technical manual is a complex project. I had to learn how to use the Content Management System and then transfer that knowledge in to easy to understand
AJD Gas

An emergency recovery project after the client had some black hat SEO carried out – now ranking high for key search terms & winning lots of new business
Proton Access Control

The client was impressed by my ability to write so well about such an unusual industry, with no previous experience – that’s my job!
The Beatles Hidden Gallery

Signage for an exhibition for TBHG; I also created all the signage copy for the permanent exhibition at The Beatles Story in Liverpool
The Beatles

This is another piece of marketing collateral I created for The Beatles Hidden Gallery project, designed by my talented colleague, Sarah Bates.
The Beatles Hidden Gallery

This website was just one element of The Beatles Hidden Gallery marketing project. You can find out more about the copywriting services and project support that I provided by visiting
housesaleuk.com

I have worked on several projects for House Sale UK, including this press release, an information pack, power point presentations and a 139 page operations manual for franchisees. Download housesaleuk.com